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Direction 03 of 6

Struck Note — Foolscap & Iron

Warm aged paper, literary serif, one struck word. Open palette, light.

A · System

Moodboard — the visual systemThe palette, type, texture, and graphic language.

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Moodboard — the visual system — pre-rendered preview
B · Brand

Homepage — the brand appliedThe direction taken to a full W&W homepage.

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Homepage — the brand applied — pre-rendered preview
C · Practice

AI-strategy page — the graphics in practiceReal content, real graphics, in a live layout.

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AI-strategy page — the graphics in practice — pre-rendered preview