Intelligence
01 / 03
Know what's actually happening.
Pull data from the tools you already use into one place where decisions can actually happen — not five dashboards nobody opens.
Entry 01 · AI Strategy
№ 0001 · est. 2026
The system, not the technology
AI that earns its place.
When AI is the answer, we design the system around your team — not around the technology. The workflow has to be one your people can actually run, on a Tuesday, when you're not in the room. We diagnose where AI fits, design the workflow, and stay until your team uses it without thinking about it. The technology is the easy part. Knowing what to build — and what not to — is the work.
Two operators · Portland, OR
REF · WW·AI·26
Where we startThe workflow, not the tool
What we won't doSell AI you don't need
When we leaveWhen your team can run it
Entry 02
What we build
Three kinds of work.
Most AI consulting starts with the tool. We start with the workflow — and we'll tell you when AI isn't the answer at all.
Design
02 / 03
Design the workflow before code.
Most AI consulting starts with the tool. We start with the workflow — on paper, validated, before anyone writes a line.
Execution
03 / 03
Build it, ship it, stay.
AI projects fail when consultants hand off and leave. We stay until your team runs it without thinking about it.
Entry 03
How we work · the four gates
A compass, not a line.
Every engagement runs four gates. Measure feeds back into Diagnose — that's why our engagements compound instead of ending. Each gate has an input, a move, and an output you can hold.
The loop
REF 03·00
Measure feeds back into Diagnose. That's why our engagements compound — each loop starts from a sharper map.
the feedback loop · 04 → 01
01
Gate One · Diagnose
Map the work before the tooling.
We sit with the people doing the work, do the cost-of-status-quo math, and find where the bottleneck actually is — before anyone names a tool.
InputInterviews + workflow walkthroughs
MoveCost-of-status-quo math + bottleneck mapping
OutputA one-page workflow audit
02
Gate Two · Design
Workflow on paper, before code.
We design the workflow and validate it with a paper prototype against your real tech stack — so the build is the cheap part, not the experiment.
InputThe audit + your tech stack
MoveWorkflow design + paper-prototype validation
OutputA workflow blueprint — 1 page, 1 diagram
03
Gate Three · Build
Pick what fits, not what's trendy.
Hand-coded where it earns it, off-the-shelf where that's smarter. The blueprint decides — not the hype cycle.
InputThe blueprint
MoveHand-coded or off-the-shelf — whatever fits
OutputA working system your team uses
04
Gate Four · Measure
Real numbers. Honest read.
We measure against the cost math from Gate One, tell you the honest result, and re-orient. This output becomes the input to the next loop.
InputThe live system + the baseline math
MoveHonest assessment + re-orient
OutputA results memo → feeds Diagnose
Entry 04
Patterns · what AI handles well
Three patterns AI handles well.
Not everything is an AI problem. These three almost always are — they're repetitive, rule-shaped, and they eat your team's good hours.
Pattern 01 / 03 · REF 04·01
Filter inquiries. Qualify leads.
Most service businesses lose 30% of inquiry time to triage. AI handles the filtering. Your team only sees the leads worth a discovery call.
Pattern 02 / 03 · REF 04·02
Read invoices, contracts, forms.
If your team types data from PDFs into systems, that's the first thing to automate. AI reads, extracts, and drops the fields into your CRM. Hours to minutes — and the typos disappear.
Pattern 03 / 03 · REF 04·03
Handle the common. Route the complex.
Eighty percent of customer questions are versions of fifteen common ones. AI handles those instantly. The rest get routed to your team — with full context already pulled.
Entry 05 · On the record
№ 0005
The technology is the easy part. Knowing what to build — and what not to — is the work.
Wargo & Wolford · the practice
Entry 06
Packages · scoped before we start
Flat-fee. Scoped before we start.
We don't bill by the hour — you'd be paying us to learn your business on the clock. Most clients land in the Pilot: one workflow, thirty days, a measurable result.
The default first step
AI Pilot.
$5,600–$10,500
$8,000–$15,000
founding-cohort rate
One workflow, picked because it pays for itself first. We run all four gates — Diagnose, Design, Build, Measure — and at the end you have a working system your team is already using, plus the numbers to prove it earned its place.
No retainer required. You can keep going project-by-project, or not at all. We only sell a retainer after we've shipped for you.
Founding cohort
open
30% off · 5 slots
First five clients get 30% off in exchange for a written case study. List price returns once the cohort fills.
Entry 07
Contact